Mars makes a lot more than just chocolate. There’s a reason some of our world-class brands have been around for more than 100 years. Our goal has always been to deliver the very best quality products and services at a great value. Every day, we strive to bring pleasure and satisfaction to hundreds of millions of people and pets around the world. Our inspiring purpose makes us all proud to work for this company we call Mars.

Junior Brand Manager

JOB PURPOSE

This role requires someone is excited by big challenges: the role with functionally report into the Senior Brand Manager and together the team will be required to drive outstanding performance and growth – and be given exceptional resource to achieve this. The role requires someone who finds a way to get this done fast, can motivate stakeholders internally and externally and is excited to work in a commercial environment.

PRINCIPAL ACCOUNTABILITIES

Strategy Development

  • Support the Senior Brand Manager in the preparation of the barriers to growth by segment (wet/dry/C&T) and brand following the MARS growth philosophy
  • Review pricing & promotion with our data partners and make recommendations and insights to the senior brand manager.
  • Lead the deployment of channel based growth plans
  • Lead the deployment of innovation – preparing Size of Prize, key operational data, co-ordination with European team
  • Prepare relevant insights & business data through the S&OP+ process to turn insight into action
  • Support the senior brand manager in preparing the picture of success & priority list for your segments in partnership with the category team – prepare key information and recommendations
  • Review SKU performance by channel/customer & recommend SKU cleaning and renovation to drive growth
  • Develop expertise on relevant consumer insights in partnership with CMI

Strategy Execution

  • Monitor performance KPIs and make recommendations to the senior brand manager on what needs to be done differently to accelerate growth
  • Lead post-evaluation of activities to review promotional effectiveness and report to Senior Brand Manager
  • Lead internally engagement plans for our key initiatives
  • Set the sampling plan for the brand as relevant – driving as much availability at the lowest cost per reach
  • Prepare brand toolkits and activities for the year
  • Lead the development and execution of National Cross Brand Activities
  • Contribute to strategy deployment excellence through the European Forums
  • Work with finance to track budget spending and make recommendations to senior brand manager how to reallocate funds to reduce waste and drive ROI

Media

  • Work with senior brand manager in creating best in class media plans for our brands
  • Drive a specific and scientific test & learn agenda in media to continually build our capability
  • Lead the process of integrating multiple media KPIs to take a holistic view of reach & impact across TV/Online Video/Owned Digital channel/Social
  • Deploy regional content on the appropriate media channels & produce content locally if required
  • Drive a continuous improvement in cost per reach point while improving impact to grow ROI
  • Find the right media support model to drive mass awareness of new brands with an appropriate RO

Operations & Process Management

  • Involved in Portfolio Management Review (PMR) in S&OP+ (Step 1)
  • Attend Regional Marketing meetings (ext BDT etc)
  • Champion brand-related projects on Regional/European level as requested

KPIs

  • Brand P&L ownership
  • Market share
  • Budget responsibility for Brand
  • Shared responsibility for NSV for brand
  • Brand Health Index

JOB SPECIFICATIONS

Qualifications

  • Bachelor Degree

Experience

  • 1-2 years of relevant experience as a Brand Manager

Key Competencies & Skills

  • Functional technical skills:
  • Experience of brand planning and activation
  • Brand performance review
  • Brand communication and advertising
  • Leadership competencies:
  • Deliver consistent results
  • Analytical skills
  • Collaborative skills and influencing skills
  • Organisational agility and ability to interact at senior levels
  • Language skills: Fluent English
  • Mobility desirable

Information about the vacancy

Job location

Praha

Employment type

Full-time work

Type of employment

Employment contract

Duration of employment

Permanent

Benefits

Bonuses, cell phone, discount on company products / services, notebook, contributions to the pension / life insurance, flexible start/end of working hours, meal tickets / catering allowance, holidays 5 weeks, educational courses, training, contribution to sport / culture / leisure, sick day, occasional work from home, corporate Events, dog-friendly office

Required education

Bachelor's

Required languages

English (advanced)

Posted by

Mars Czech s.r.o.

Contact

Mars Czech s.r.o.
Tamara Vučetić
Michelská 1552/58
141 00  Praha 4-Michle
Česká republika